Accura has acted as legal advisor to the shareholders and Mouseflow, a leading global Software-as-a-Service (SaaS) web analytics company, on its sale to the private equity fund Offspring Capital.
Mouseflow specialises in qualitative analytics, such as session replay and heatmaps, allowing clients to replay the full visitor experience to identify pain points, optimise customer journeys and boost conversions.
With local presence in Denmark, the US, Germany, and the UK, the company has more than 50,000 active installations in 86 countries worldwide. The company has shown impressive growth rates with a 69% net revenue CAGR from 2015-2017.
The founder and CEO Lasse Schou and certain key employees continue as material minority shareholders following the completion of the transaction.
Offspring Capital is a private equity fund focusing on technology companies, or such companies that use technology in connection with new strategies and overall growth.